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Why Summer Is the Most Expensive Season in Gacha, and How to Survive It With Your Wallet Intact

Every July, gacha games flood you with swimsuit banners, anniversary units, and limited costumes at the same time. It is not a coincidence, it is a deliberate revenue engine built on heat, nostalgia, and FOMO stacked on purpose. Here is how the summer squeeze works, why it targets your feelings and not your logic, and how to spend through it without regret.