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The Guaranteed-Banner Era: How Gacha Quietly Started Apologizing for FOMO

Selectors, sparks, guaranteed rate-ups, and anniversary 'pick any unit' tickets have gone from rare goodwill gestures to table stakes. The genre that was built on fear of missing out is now competing on how much of that fear it can defuse. Here is what changed, why studios are doing it, and whether it actually frees players or just relocates the pressure.