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The Crossover Arms Race: How Anime IP Collabs Took Over Gacha in 2026

Honkai: Star Rail brought in Fate/stay night with a free 5-star. NIKKE is teasing Persona. Every major gacha game now treats a big-name collaboration as a tentpole event, not a novelty. Here is why crossovers became the genre's most powerful growth lever, what they actually cost players, and how to enjoy them without getting played.